EventsManager

Sponsorship Management

This guide covers everything you need to know about managing sponsorships and budgets for events in Events Manager.

Overview

The Sponsorship Management feature allows you to track event sponsorships, manage budget allocations, and monitor sponsorship benefits. This helps ensure proper financial tracking and sponsor relationship management.

Key Features

Track Sponsorships

• View all sponsorships for events
• Track sponsorship amounts and budgets
• Monitor sponsorship status
• Manage sponsor information

Budget Management

• Allocate budgets to events
• Track spending against budgets
• Monitor budget utilization
• Generate budget reports

Sponsor Benefits

• Track sponsorship benefits and deliverables
• Monitor fulfillment status
• Manage sponsor expectations
• Document sponsor agreements

Adding Sponsorships

From the Events Page

1. Navigate to the Events page
2. Click on an event to view details
3. Go to the Sponsorships tab
4. Click “Add Sponsorship”
5. Fill in the sponsorship information:
   • Sponsor name
   • Sponsorship level (Platinum, Gold, Silver, etc.)
   • Amount
   • Status (Pending, Confirmed, Paid, etc.)
   • Benefits included
   • Notes

From the Sponsorships Page

1. Navigate to the Sponsorships page from the main menu
2. Click “Add Sponsorship”
3. Select the event
4. Fill in sponsorship details
5. Save

Sponsorship Levels

Common sponsorship levels include:

• Platinum: Highest level sponsorship
• Gold: Major sponsorship
• Silver: Standard sponsorship
• Bronze: Entry-level sponsorship
• In-Kind: Non-monetary sponsorship
• Custom: Custom sponsorship arrangements

Budget Tracking

Setting Budgets

• Allocate budgets when creating events
• Update budgets as needed
• Track budget vs. actual spending
• Monitor budget utilization percentages

Budget Reports

• View budget summaries by event
• Track total sponsorship revenue
• Compare budgeted vs. actual amounts
• Export budget reports

Managing Sponsor Information

Sponsor Details

• Company name
• Contact information
• Sponsorship level
• Amount committed
• Payment status
• Benefits package

Communication

• Track sponsor communications
• Document agreements
• Monitor fulfillment deadlines
• Maintain sponsor relationships

Best Practices

Data Entry

• Enter sponsorship amounts accurately
• Update status promptly
• Document all agreements
• Track payment dates

Budget Management

• Set realistic budgets
• Monitor spending regularly
• Update budgets as needed
• Keep financial records current

Sponsor Relations

• Track all sponsor communications
• Document benefits and deliverables
• Monitor fulfillment status
• Maintain professional relationships

Integration with Other Features

Events

• Sponsorships are linked to specific events
• View sponsorship totals on event cards
• Track sponsorship goals per event
• Monitor event financial health

Assets

• Link sponsorship materials to events
• Upload sponsor logos
• Store sponsorship agreements
• Manage sponsor assets

Reporting

• Generate sponsorship reports
• Track sponsorship trends
• Monitor sponsor retention
• Analyze sponsorship ROI

Troubleshooting

Can’t Add a Sponsorship

• Verify you have permission to edit the event
• Check that required fields are filled
• Ensure the event exists and is accessible

Budget Issues

• Verify budget amounts are correct
• Check for duplicate entries
• Review budget calculations
• Contact admin for assistance

Missing Sponsor Information

• Check if sponsorship was added to correct event
• Verify filters aren’t hiding the sponsorship
• Refresh the page
• Check event permissions

Next Steps

• Learn about Managing Events
• Understanding CFP Submissions
• Managing File Uploads

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Need help? Check the FAQ or contact your system administrator.

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